On 27th May 2013 Dr Nikolaidis, Head of the Business Administration and Economics Department, delivered an interesting seminar entitled ‘The Hotel and Hospitality Industry: A need for new direction; A need for new philosophy’ at the partner institute of the International Faculty in Bucharest, the SNSPA University.
Dr Nikolaidis focused his presentation on contemporary issues in hotel industry, emphasising how customer satisfaction can build strong customer relationships. He pointed out that strong customer relationships combined with innovative service management is a valuable competitive advantage for any company in this industry. The need for a new philosophy and new direction is vital for companies that wish to stand out according to Dr Nikolaidis.
The event was well-attended by more than 60 students.
The seminar took place in the frame of University of Sheffield programmes offered by the International Faculty in Bucharest.