An insightful guest speech was delivered by Ms Raluca Kisescu, Senior Manager of Commercial Marketing, Avon Romania & Moldova, to our postgraduate students in Bucharest.
Ms. Kisescu talked about Avon’s marketing strategy and vision using examples from past Avon campaigns. The presentation was very interactive with students participating, asking questions and generating fruitful discussion with the guest speaker.
Ms. Kisescu’s presentation took place in the frame of the ‘Marketing Strategy’ unit led by Mr. Christos Liassides, Director of Postgraduate Studies at BAED. The unit was delivered 25-27 October 2013 in Bucharest and is part of the first year of the MA in Marketing, Advertising & Public Relations programme.
Guest speeches take place regularly in the classrooms giving students the opportunity to get market insights from professionals who are experts in their field.