Guest Lecture: Crafting service excellence and seamless experiences: Uniting marketing and product in customer journeys
Κολέγιο CITY College
Main Campus, Thessaloniki, Greece
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15 May 2024

Guest Lecture: Crafting service excellence and seamless experiences: Uniting marketing and product in customer journeys

22 May 2024

Guest Lecture - Crafting service excellence and seamless experiences

  • Customer journey maps and their use as a collaboration tool

  • The different product development stages how marketing can help

  • The use of customer insights across end-to-end journey

 

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