York Festival of Ideas 2022

Sustainable Fashion and Social Media Marketing

Tuesday 21 June 2022
15:00-16:00 (EEST)

Speaker:
Elina Ketikidi
Communication and Digital Manager at South East European Research Center (SEERC)
PhD Candidate at Sheffield University Management School

Overview:
The fashion industry is said to be the second biggest global polluter after the oil industry. For example, it takes almost 8,000 gallons of water - the amount that a single person drinks in seven years - to make one pair of jeans. When those jeans are discarded, they - and tons more textiles - end up in landfills.

Sustainable fashion brands want to reduce the impact on the environment - but how can these brands best reach their audiences?

Join digital marketing expert Elina Ketikidi to find out how social media can be used to educate consumers about the importance of sustainability in fashion and sustainable living more generally.

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